TechnoMarine asked e-native to come up with an iPad app BtoB for Baselworld 2011. The largest watch show in the world. The application was designed to show the current and new collection, take the orders and most of all show the new Ad campaign brought by TBWA-Paris. A few sample screen shots are available after the jump.
Creative / Art Direction: Jeffrey Blum & Jeremy Marzo
Development: e-native.net
TechnoMarine Mobile Store Locator
Creative / Art Direction: Jeffrey Blum & Jeremy Marzo
Development: e-native.net
TechnoMarine.com called me to do the Creative Direction of their brand new site. I put a dream team together to make it happen in less than 2,5 months. TechnoMarine is the dynamic Geneva Based watch brand known for timepieces that mix a playful attitude with strong design.
Creative Art Direction: Jeffrey Blum & Jeremy Marzo
Development: e-native.net
Totsy is a private sale web-site focused on the baby and kids segment. Via Totsy.com, moms on-the-go and moms-to-be gain access to brand-specific sales, up to 70% off, just for them and the kids, ages 0-7. Prenatal care products, baby gear, travel accessories, bedding and bath, children's clothing, and toys. I was ask to redesign the entire website. Since I worked on the Creative Direction the site is increasing its sale by 2 each month.
Creative / Art Direction: Jeffrey Blum
Development: totsy.com
After the decision of the biggest U.S auto manufacturers to produce finally smaller cars that use less energy and power. I went on the fiat.com site I thought I could make something more fun for the cinquecento that the page they have now. It is just a personal pitch. I love this small car which is a new approach of the old cinquecento from the 50's.
Art Direction: Jeffrey Blum
Development: Jeffrey Blum
ideeli.com is the number one, invite-only, shopping community in the US. Soon reaching their + 1 000 000 members!! Working on a weekly basis on various marketing web projects, from web page design, to banners to dedicated emails and concept for photoshoot... I have a more complete section below. I create a modern fairy tell, by representing what you can find on th site. I did this moke up for potential new home page upgrade, I wanted to advertise a bit this trendy luxury layout. The 2nd image is one of the layout for the 1 000 000 members giveaway. The concept is to have 2 layouts, one for the day one for night time (NY Time).
Art Direction: Jeffrey Blum
Development: ideeli.com
Those Nike layout are personal design that could've been used for a pitch if I had the opportunity to work on a Nike concept. They cab be used on a Nike Home page for a new product launch for instance. The idea was to have something light and trendy to show that you could fly with this new Kobe Brian sneackers. In the second creative, since I'm an runner, I wanted to make a scene of the Nike Human Race 10K in October 2009. Those 2 static images could look good in motion, may be I'll give a shot. It was an experiement using Photoshop and Illustrator. Since I made those 2 I had more design, I really dig the LeBron James design.
Art Direction: Jeffrey Blum
Development: Jeffrey Blum
The Cast Tv, international casting for talented, actors, musicians, kids and models website. I am leading the Creative Direction and Art Direction on this project. The identity is done and gives the thin red line for the site architecture and design. Design is done, it's now in prodcution.
Art Direction: Jeffrey Blum
Development: msmar/thecastt
Cole Haan is part of the Nike group. I was working with ideeli.com on this project. We had to make, in one week(!!) a store on ebay to sale their products. This was quiet a challenge since we had to start from scratch. Two missions were given: One was to make pop up the Cole Haan products and brand images on the eBay home page. The second task was the concept and design of banners, 300x300, 275x300, 728x90, 930x35 Alert Bar, Email Promotion Newsletters...
Art Direction: Jeffrey Blum
Development: eBay.com
eBay ideeli pop up shop, was part of the cole Haan project. The fist challenge with Cole Haan was to make it more graphical. I had to make the store look like an ideeli.com layout but on eBay standards. The objective was to have the customer push to action button to buy the Cole Haan products for this speacial event Ebay/Cole Haan 3 Days Sale. Again the timeline to create this was really short, a week!!
Art Direction: Jeffrey Blum
Development: eBay
ideeli.com is the number one, invite-only, shopping community in the US. Working on a weekly basis on various marketing web projects, from web page design, to banners to dedicated emails and concept for photoshoot... The best way to see my work is to log on the site and check the layout and new events. I can't list everything I did for them but I can show you more stuff after the jump.
Art Direction: Jeffrey Blum
Development: ideeli.com
adikt2.com is the first community website oriented only for brand lovers, if you are fan of a brand and want to know more and follow them on your facebook, blog, desktop without browsing the web for hours this app/widgets is for you. I was in charge of the Concept and Art Direction. This is one of my favorite project since I was fortunate enough to do it all, from identity to web.
Art Direction: Jeffrey Blum
Development: Cerivan
The Foreign Legion began during the winter 2000 in Paris, as the first English language advertising agency. Now located in both Paris and London. The Foreign Legion is one of the top agencies in Europe, working with big brands such as Air France, Renault, IBM and Disney. I was in charge of revamping the site and doing the identity, business cards and letter head. Beyond that, I'm working since 2 years now on various projects with them. Amazing professional team, we always have a lot of fun working together. Since they are based in Europe, we work around the clock and remotly, which is quiet convenient for both of us.
Art Direction: Jeffrey Blum
Development: Jeffrey Blum
Vilebrequin is the leader in the luxury men swim trunks, with more than 100 Stores privatly owned and managed. Rebuilding their presence on the web was my task. Following their new image and identity guide book. I still maintain the website and we already updated with the 3 last collections.
Art Direction: Jeffrey Blum
Development: e-native.net
Montblanc has been known for generations as a maker of sophisticated, highquality writing instruments. In the past few years, the product range has been expanded to include exquisite writing accessories, luxury leather goods and belts, jewellery, eyewear and watches. We came up with an idea of taking the shape of their logo and make watch and jewellery. The watch never came out but the jewellery are out there, you can see more on their site and find a store near you.
Art Direction: Jeffrey Blum and Romain Vollet
Development: Montblanc
Ed Hardy the well known fashion brands born in L.A. We envision the concept and design the Ed Hardy energy drinks packaging. One of the fun parts of beeing a designer is to be able to come up with creative ideas such as those derived produtcs.
Art Direction: Jeffrey Blum and Romain Vollet
Development: Ed Hardy
Montres Etoile is a Swiss watch brand, born in 1986. Etoile longed to free its design from conventional restraints and imposed its very own style by creating sumptuously worked wrist watches, blending the erudite geometry of Islamic aesthetics with flowing art Déco designs. I had to deal with zero marketing assets and build their first time presence on the web with a limited budget.
Art Direction: Jeffrey Blum
Development: e-native.net
Occitania shopping Mall based in Toulouse, south of France. I was in charge of building the whole identity. Huge task, but I am pround of the result. Next step Wall Mart (Dreaming is part of my world :) )
Art Direction: Jeffrey Blum
Development: Jeffrey Blum
Pride Jeans, is a jeans manufacturer based in L.A. Working for various famous brands such as Antik Denim, Bebe jeans, Guess, Calvin Klein Jeans, 7 for all kind... Pride Jeans wanted to show their creative side so, in order to reflect their energy the photoshoot took place in one of the factory.
Art Direction: Jeffrey Blum
Photograph: Sinisha
Antik Denim has quickly become a recognized premium denim brand in the U.S. and internationally. The manufacturing of the collections is distinguished by a craftsmanship and care reminiscent of a lost art. Each pair is individually decorated, chasing an era when things were made by hand. I was to envision the brand image. I also worked on the v1 of the website. Unfortunately, the website as been updated, not really to my taste.
Art Direction: Jeffrey Blum
Photograph: Sinisha
The Grob Spn is a new class of aircraft combining the versatility and robust short field performance of a turboprop with the comfort, elegance and superior cruise speed of a genius luxury jet. The Spn is the first private jet made in composite. Grob is the most experienced composite aircraft manufacturers. I was lucky to dress one of them.
Art Direction: Jeffrey Blum
Development: Grob
Swatch It first went on sale in 1983. Since this time, it has gone on to become the most successful wristwatch of all time, and The Swatch Group, the parent company, is the largest and most dynamic watch company in the world. When I was working for Swatch group, I was lucky to work on several projects including this model (Swatch GK330). I just found back some pictures, since it was the beginning of my working career wanted to share.
Art Direction: Jeffrey Blum
Development/Production: Swatch Group
Personal illustration made during a week-nd in February 2010 during a snow storm.
Art Direction: Jeffrey Blum
